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Soundtracktor.com - License to PLAY

Value Proposition
Soundtracktor is an online easy-to-use access to high-quality music for advertising agencies world-wide, and everyone else in need of music for their audiovisual productions and events, which enables them to save crucial production time and up to 50% of music license fees.

Problem
Digitization of the music business has led to serious decrease in music market value, forcing music producers to make money from alternative channels. This is our opportunity to get high quality content.

Agencies and production companies are producing for increasingly fragmented platforms e.g. mobile, and online, forcing them to focus on plug-and-play production solutions. At the same time, they are competing in an increasingly global market, where only high-quality productions count.
Marketing channels are diffusing as customers demand more personal, engaging, and unique campains to lead their attention to a product.

Mission
The Soundtracktor mission is to assist modern agencies getting access to the best music, allowing them to only pay for the licenses they actually need.
We do that by providing an online tool for very easy-to-use self-catering music choosing and a transparent price model. The entire versatile music catalogue is online, indexed, and professionally curated for multiplatform use.

Vision
Soundtracktor is a top-of-mind choice for advertising agencies when looking for easy-access high-quality music for their TV commercials.

Market Outlook
Global market for TV advertising is expected to continually grow by a compound annualy rate of 5,9% until reaching a total of 221,9 billion USD by 2015. At the same time, online and mobile television advertising is expected to rise at 22,6% and 33% per year.*

Business model and financial metrics
• Online easy-to-use sales platform for commercial music licenses for commer- cials, sync, and everything else online in a simple pay-per-use system
• Sales margin 20-35% of total license price, split with producer
• Global market worth an estimated $2.6 billion 2012**
• Company burn rate DKK 70.000/month

Target group
Primary
• Advertising Agencies
Secondary
• TV- and movie production companies • Freelance directors and producers
• Semi-professional film makers

Underlying Magic
• Open source and well proven technology Ruby on Rails
• Echonest music server technology, which allows users to upload songs and find matching songs in our catalogue + many other features
• All songs have high production value

Marketing and Sales strategy
• Seomoz Search Engine Optimization software for best search results
• Online marketing
• Social Media
• Linked in groups and other special interest groups • Twitter
• Facebook
• Blogs
• Free licenses for film schools, Youtube etc. • Webinars
• Visiting the agencies / networking
• Optimizing user interface and service for advertising agencies

Intellectual Property
• Soundtracktor.com online web app incl source code
• 350+ music catalogue agreement

Situation
• Company founded august 2011
• Core product in alpha testing
• Shifting focus from development to market
• Soft launch december 1st 2011
• Seeking funding to execute go-to-market strategy

Status and Timeline
• Soft launch date December 1st 2011
• Testcode and test of external services fully implemented February 1st 2012 • 350 + songs uploaded + relaunch March 1st 2012.
• Echonest music technology implemented April 1st 2012
• iPhone app developed July 1st 2012

Invested
• Concept development, design, and coding. Appr. one year of labour by Nicolai
Seerup and Mads Find
• Pre-seed investment by Venzo A/S DKK 80.000,00

Core Executive team
• Thorkil Laursen, founder, and owner M.Sc.Dat.
• Nicolai Seerup, concept developer, programmer, and partner
• TBC, sales and marketing
• Mads Find, graphic design

ROI
• On company revenue share
• Increase in share value
• Estimated investor break even 2013

Revenue projections
• Year 1: DKK 200.000
• Year 2: DKK 700.000
• Year 3: DKK 2.000.000

Investor offering
We currently offer the opportunity to join the company as angel investor.
As the product is already produced, the peak funding demand is limited to DKK 1mio

The investment can be made in monthly tranches, or as a one-time equity pur- chase, as described in the budget.
We offer up to 27% of company equity for an investment of DKK 750k - 1.2 mio depending on entry point.

Soundtracktor ApS
Nicolai Seerup
www.soundtracktor.com
[email protected] +45 30433003
VAT/Tax ID 33881258

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Annonce id-nummer:
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Annonce oprettet den:
26-10-2011
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